Colibri designed Hellenic Petroleum’s new corporate brochure emphasizing the contribution of the Industrial Department of Thessaloniki in the company’s development and extroversion, the protection of the environmental policy and corporate social responsibility for North Greece area, where the company maintains a valuable role for the past 40 years.
The client’s brief was very clear. The brochure needed to reflect Hellenic Petroleum’s power in Thessaloniki, with a friendly approach.
In that direction, the creative team selected as a concept and main message, a single word “mazi” which means “together”. The message was reinforced with illustrations in order to support the Hellenic Petroleum’s messages and actions.