The Hellenic Petroleum Group of companies assigned the overall edition of its Corporate Social Responsibility brochure to Colibri. During the brainstorming process, our creative team decided the brochure would not focus solely to the corresponding CSR actions. The contribution of Hellenic Petroleum to Nothern Greece's economic growth and environmental protection would also be stressed, given the Group's CSR poicy.
The main message of the brochure “our bit ...in Life energy” was visualized and developed to support all the sub-messages. Modern aesthetic and strong messages with supporting texts were the key features of the brochure.