ZEO bakers approached us to redesign its corporate identity and boost its HOReCa sales. With breadsticks of excellent quality and variety, the company is attempting to enter the retail market and therefore required a visual design which expands and enhances the image of the ZEO brand.
Based on the product characteristics and broad range of flavours, we have created a family of products in three distinct series - "broken", "sourdough" and "ethnic". The most exotic of them consists of five SKU's -pretzel, dinkel, pesto genovese, horn & truffle. Their natural ingredients and peculiar tastes led us to a photographic and pictorial combination and solution. This gives it a premium and yet fancy character, making it stand out from the competition and appealing to a broad age group of consumers looking for new flavours and packaging.
All the designs have been published in brochures, on exhibition stands and at Zeo.gr.