“From Farm to Fork” is the message that we came up with for the branding of Lucia's Farm products for the Hellenic Farming company. Hellenic Farming is the leader in tomato and potato production in Greece and a key member of the Efthimiadis Agrotechnology Group of companies, based in Greece.
The goal of the packages we designed was to make them more friendly for the customer and to advertise our main message of them being natural, pure and non-mechanised products. They look like they were handwritten by the producer himself, a feeling that is enhanced using craft paper.
In our logo design we used the sun, the source of life, essential in natural cultivation.